Black Friday is the best time to score significant deals on OLED TVs, known for their stunning picture quality and deep blacks. The Samsung 65-Inch Class OLED S90F 4K stands out as the top overall pick thanks to its powerful AI processing and smooth motion handling. For those seeking a more budget-friendly option, the LG OLED C1 Series 55” offers excellent picture quality at a lower price, while the LG OLED evo AI 4K C6 Series provides a premium experience with faster refresh rates and Dolby Vision. Buyers face tradeoffs between size, price, and features—larger models tend to cost more but deliver a more immersive experience. Keep reading for a detailed breakdown of these options and what to consider before making your purchase.
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Key Takeaways
- The top-ranked Samsung S90F offers AI-driven picture processing and high refresh rates, making it ideal for gaming and movies.
- LG’s OLED series provides the best value for budget-conscious buyers without sacrificing much picture quality.
- Larger OLEDs, like the Samsung 77-Inch S84F, deliver more immersive viewing but come at a higher price point.
- Premium models with Dolby Vision and Atmos tend to cost more but significantly enhance cinematic experiences.
- Size and feature set are the main tradeoffs; consider your room size and viewing habits before choosing.
| oled tv deals black friday | Resolution | Screen Size | Processor | HDR |
|---|---|---|---|---|
| Samsung 65-Inch Class OLED S90 | 4K | 65 inches | NQ4 AI Gen3 | Pro HDR+ |
| LG 65-Inch OLED AI 4K B6 Serie | 4K | 65 inches | A8 AI Processor 4K GEN3 | Dolby Vision |
| LG OLED C1 Series 55” 4K Smart | 4K | 55 inches | A9 Gen 4 | Dolby Vision |
| LG 55-Inch OLED evo AI 4K C6 S | 4K | 55 inches | α11 AI Processor Gen3 | Dolby Vision, HDR10 |
| Samsung 77-Inch Class OLED S84 | 4K | 77 inches | NQ4 AI Gen2 | OLED HDR |
| LG 65-Inch OLED evo AI 4K C5 S | 4K | 65 inches | Alpha 9 AI Processor Gen8 | Dolby Vision |
| LG 65-Inch Class OLED evo AI 4 | 4K | 65 inches | a11 AI Processor Gen 3 | — |
| LG 65-Inch OLED evo G5 Series | 4K | 65 inches | Alpha 11 AI Processor Gen2 | Dolby Vision |
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | — | — | — |
| Samsung 77-Inch Class S90H Ser | 4K | — | — | — |
More Details on Our Top Picks
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator, 144Hz, Alexa Built-in
This Samsung S90F stands out for its combination of powerful AI processing and high refresh rate, making it ideal for gamers and sports enthusiasts who demand smooth motion and vibrant images. Compared with LG’s B6 Series, Samsung offers a brighter display with superior contrast, thanks to its advanced HDR+ technology, although the price is higher and its feature set can be complex for newcomers. The 144Hz refresh rate and Motion Xcelerator ensure fast-paced content looks fluid, while the AI neural networks enhance upscaling for streaming and SDR content. Built-in Alexa adds voice control convenience, but the learning curve might be steep for less tech-savvy users. If you want the most advanced features and excellent picture quality, this model is a top choice, but budget-conscious buyers may prefer simpler options.
Pros:- Exceptional 4K picture with AI upscaling and HDR+
- Ultra-smooth 144Hz refresh rate ideal for fast-action content
- Deep contrast and high brightness for vibrant visuals
- Built-in Alexa for voice commands
Cons:- High price point may be prohibitive for some
- Complex features can require a learning curve
Best for: Gamers and sports viewers who prioritize smooth motion and vibrant visuals in a large, feature-rich package
Not ideal for: Casual viewers or those with a tighter budget, as its premium price and complex setup may be overkill
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:Pro HDR+
- Refresh Rate:144Hz
- Smart Features:Alexa Built-in
Our verdict“This model is best for users who want top-tier picture quality combined with gaming and sports performance, regardless of cost.”
LG 65-Inch OLED AI 4K B6 Series Smart TV (2026 Model)
The LG B6 Series offers stunning black levels and rich color accuracy, making it an excellent choice for cinephiles. Its self-lit OLED pixels and AI-enhanced processing produce a cinematic quality that rivals higher-end models like the Samsung S90F but at a slightly more approachable price point. Dolby Vision and Atmos support ensure immersive visuals and sound, while gaming features such as 0.1ms response time and 120Hz refresh rate cater to fast-paced action. However, the high-end features come with a premium price, and its large size may not suit smaller rooms or setups. The B6 is ideal for viewers who prioritize picture quality and cinematic features, but those on a tighter budget or with limited space might consider more compact options.
Pros:- Exceptional black levels and accurate colors
- Supports Dolby Vision and Atmos for cinematic quality
- Advanced AI processing for optimized visuals and sound
- Strong gaming features with low response time
Cons:- Premium price may be a barrier
- Setup can be complex for some users
- Large size may not fit smaller rooms
Best for: Home theater enthusiasts and cinephiles who want premium picture and sound quality in a large OLED panel
Not ideal for: Casual viewers or gamers who prefer higher refresh rates or simpler smart features for everyday use
- Screen Size:65 inches
- Resolution:4K
- Processor:A8 AI Processor 4K GEN3
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Gaming Features:0.1ms response, 120Hz, G-SYNC, FreeSync
Our verdict“This TV is ideal for dedicated home theater setups seeking premium picture and sound, despite its higher cost and size.”
LG OLED C1 Series 55” 4K Smart TV with Alexa Built-in
The LG C1 Series 55-inch OLED offers a compact yet powerful package, with OLED technology delivering perfect black levels and vibrant colors in a smaller footprint. Its 120Hz refresh rate and AI-powered processing make it suitable for gaming and fast-moving content, while Dolby Cinema enhances movie night. Compared to larger models like the Samsung S90F, the C1’s size makes it more adaptable to smaller rooms or secondary spaces. The Alexa integration adds convenience, but the premium price may be less justifiable for those seeking basic features. Overall, this TV makes the most sense for those who want premium picture quality in a smaller, more affordable package, but larger families or dedicated home theaters might find it limiting.
Pros:- Excellent OLED picture quality with perfect blacks
- Fast 120Hz refresh rate great for gaming
- Smart features including Alexa voice control
- Compact size fits smaller spaces
Cons:- Higher price relative to size
- Limited to 55 inches, less immersive for some
- Premium cost for a smaller screen
Best for: Small living rooms, bedrooms, or gaming setups where space is limited but picture quality matters
Not ideal for: Large open-plan living areas or users seeking the biggest screen possible
- Screen Size:55 inches
- Resolution:4K
- Processor:A9 Gen 4
- HDR:Dolby Vision
- Features:Alexa Built-in, Dolby Cinema
Our verdict“This model fits well for those wanting high-end OLED quality in a more manageable size, though at a premium price.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, Bundle with Protection and Cables
The LG C6 Series OLED evo is tailored for gamers and tech enthusiasts who seek high performance and customization. Its 165Hz refresh rate and VRR support, including G-SYNC and FreeSync, make fast-paced gaming smooth and responsive—outperforming many competitors like the LG C1 with its higher refresh rate. The AI Processor Gen3 ensures sharp 4K images with Dolby Vision and Dolby Atmos for immersive visuals and sound. The bundled protection plan and high-quality HDMI cables add value for those building a complete home entertainment system. However, the advanced features and bundled extras come at a higher price and may require some technical setup, which could be daunting for casual users. This TV is ideal for gamers who want peak performance and customization, but less suitable for those seeking a fuss-free experience.
Pros:- Stunning 4K OLED with AI upscaling
- Fast 165Hz refresh rate with VRR support
- Supports Dolby Vision and Atmos for cinematic experience
- Bundled with protection and high-quality HDMI cables
Cons:- Premium price may be high for some budgets
- Setup and configuration might be complex
- Bundled components may be unnecessary for some users
Best for: Gaming enthusiasts and tech-savvy users who value high refresh rates, upscaling, and additional accessories
Not ideal for: Casual viewers or those with limited technical knowledge who prefer plug-and-play simplicity
- Screen Size:55 inches
- Resolution:4K
- Processor:α11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:165Hz
Our verdict“This TV excels for gamers and tech lovers who want top-tier performance and extras, despite its higher cost and setup complexity.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung 77S84F offers an expansive 77-inch OLED display with AI-enhanced 4K visuals and Pantone validation, making it a centerpiece for large living rooms or home theaters. Its 120Hz refresh rate and deep contrast deliver impressive motion handling for sports and gaming, while the sleek design emphasizes modern elegance. Compared to the smaller LG C1, this larger Samsung provides a more immersive experience and broader color validation. However, its size and premium features come with a hefty price tag and a more involved setup process. This TV is best suited for those who want a stunning, large-format OLED experience and have the space to accommodate it, but it might be overkill for smaller rooms or casual viewers.
Pros:- Large 77-inch OLED with vibrant, validated colors
- AI-enhanced 4K picture with deep contrast
- Smooth motion at 120Hz suitable for sports and gaming
- Sleek, modern design that elevates room decor
Cons:- High price for a large display
- Setup complexity may be high for some users
- Requires ample space for proper placement
Best for: Large family rooms or home theater spaces where size and picture quality are priorities
Not ideal for: Small apartments or users with limited space and budget constraints
- Screen Size:77 inches
- Resolution:4K
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Color Validation:Pantone Validated
- Refresh Rate:120Hz
Our verdict“This model is perfect for those seeking an immersive, large-format OLED experience in a spacious home environment.”
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
The LG OLED evo C5 Series stands out for its combination of stunning visuals and gaming prowess, thanks to its self-lit OLED pixels, Dolby Vision, and Dolby Atmos support. Its advanced NVIDIA G-Sync and up to 144Hz refresh rate make it a prime choice for gamers, surpassing many rivals like the LG C6 series in responsiveness. The Art Gallery Mode adds a unique decorative touch, turning the TV into an art display when not in use. However, its premium price tag and complex feature set may be daunting for casual users, and static images over long periods could risk burn-in. Overall, this model offers a compelling package for those seeking top-tier picture quality and gaming features, but it demands a higher investment and some tech familiarity.
Pros:- Exceptional picture quality with self-lit OLED pixels and Dolby Vision
- High-performance gaming features including 144Hz refresh rate and VRR support
- Elegant design with Art Gallery Mode and nearly invisible bezel
Cons:- Premium price may limit accessibility for some buyers
- Potential for burn-in with static images over time
Best for: Gamers and art enthusiasts who want an immersive display with versatile functionality
Not ideal for: Budget-conscious buyers or those seeking a simple TV for basic viewing, due to its high price and feature complexity
- Screen Size:65 inches
- Resolution:4K
- Technology:OLED evo
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision
- Audio:Dolby Atmos
- Gaming Features:NVIDIA G-Sync, AMD FreeSync Premium, 144Hz, VRR, 0.1ms response
- Inputs:4 HDMI 2.1
- Smart Platform:webOS 25
Our verdict“This TV is best suited for those who prioritize gaming, art display, and top-tier picture quality at a premium price.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
Compared with the C5 series, the LG OLED evo C6 introduces the latest a11 AI Processor Gen 3 and a slightly more refined smart platform, webOS 2026, offering a broader channel selection and smarter content suggestions. Its vivid picture with perfect blacks and support for Dolby Vision and Atmos make it ideal for cinephiles. The 165Hz refresh rate and G-Sync support also make it a strong contender for gamers who want smooth gameplay without sacrificing color accuracy. However, the high-end features come at a premium, and its large size might be unsuitable for smaller spaces or those wary of setup complexity. This model is a clear upgrade for users wanting a more immersive and intelligent TV experience, albeit at a higher cost.
Pros:- Vivid, accurate colors with Dolby Vision support
- Fast gaming response with 165Hz and G-Sync compatibility
- Smart platform with extensive content options and improved AI processing
Cons:- High price point may be prohibitive for some
- Large size could be impractical for smaller rooms
Best for: Movie lovers and gamers who want cutting-edge picture quality with smart capabilities
Not ideal for: Users with limited space or those seeking a budget-friendly TV, due to its high price and large footprint
- Screen Size:65 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR Support:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Gaming Features:165Hz, G-Sync, FreeSync Premium, 0.1ms response
- Smart Platform:webOS 2026
- Dimensions with Stand:56.7″ x 34.6″ x 9.1″
- Dimensions without Stand:56.7″ x 32.5″ x 1.8″
Our verdict“This TV excels for high-end entertainment and gaming, targeted at users willing to invest in top features and picture quality.”
LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025)
The LG OLED evo G5 Series offers impressive brightness with its Brightness Booster Max technology, making it well-suited for well-lit rooms compared to earlier models like the C5. Its sleek Re:New Wall Design allows for a seamless, art-like aesthetic, ideal for those who want the TV to blend into their decor. With a 120Hz refresh rate and support for Dolby Vision and Atmos, it delivers cinematic visuals and immersive sound, rivaling the C6 series but with a more wall-centric aesthetic. The premium price reflects its advanced display tech and design, and wall-mounting is necessary for optimal appearance. This model is perfect for users prioritizing a bright, stylish display that doubles as an art piece.
Pros:- Bright, vivid picture with Brightness Booster Max technology
- Sleek wall-mount design doubles as an art display
- Supports Dolby Vision and Atmos for premium cinematic experience
Cons:- Premium price likely due to advanced brightness and design
- Requires wall-mounting for the best aesthetic
Best for: Homeowners with dedicated art spaces or modern interiors seeking a bright, aesthetic OLED TV
Not ideal for: Those preferring a standalone TV or seeking a budget option, due to cost and mounting requirements
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Refresh Rate:120Hz
- Design:Re:New Wall Design
- Year:2025
Our verdict“Ideal for consumers wanting a bright, stylish OLED that complements modern decor, with a focus on aesthetics and cinematic quality.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K BRAVIA XR offers a compact 48-inch size without sacrificing the stunning OLED picture quality, deep blacks, and vibrant colors that Sony’s XR processing technology delivers. Its smart Google TV platform provides extensive streaming options, and the HDMI 2.1 support with 4K/120Hz and VRR appeals to gaming enthusiasts. Compared to larger OLEDs like the LG C6 series, the A90K excels in environments where space is limited but high performance remains a priority. Its downside is the higher price relative to features, and OLED’s inherent burn-in risk persists. This model makes the most sense for those who want premium OLED visuals in a smaller form factor for a living room or bedroom.
Pros:- Exceptional picture quality with deep blacks and vibrant colors
- Compact size perfect for smaller rooms or secondary spaces
- Excellent gaming features including HDMI 2.1 and 4K/120Hz support
Cons:- Premium price for its size and features
- OLED burn-in risk if static images are displayed long-term
Best for: Consumers needing a high-quality OLED in a limited space, such as bedrooms or small living rooms
Not ideal for: Users seeking a large-screen experience or on a tight budget, due to its premium cost and small size
- Size:48 inches
- Resolution:4K HDR
- Display Technology:OLED
- Smart Platform:Google TV
- HDR Support:HDR, Dolby Vision
- Gaming Features:HDMI 2.1, 4K/120Hz, VRR
- Audio:Dolby Atmos
- Standby Power:<0.5 watts
Our verdict“Best suited for those who want high-end OLED quality in a smaller footprint, with a focus on gaming and streaming in limited spaces.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The Samsung S90H Series offers an expansive 77-inch OLED display, perfect for creating a true cinematic experience at home. Its HDR+ glare-free technology and AI-enhanced visuals and sound set it apart from smaller models, including the LG G5 series. Upscaling to 4K and remastering HDR content ensures vivid, detailed images across all types of content. The inclusion of advanced gaming features like low latency and variable refresh rates makes this a versatile choice for multimedia enthusiasts who prioritize size and immersive quality. The main tradeoff is the high price and the complexity of features, which may be overwhelming for casual viewers. This model is ideal for those with large living rooms or dedicated home theater spaces seeking maximum impact.
Pros:- Vivid OLED display with HDR+ glare-free tech
- Excellent upscaling and HDR remastering for detailed visuals
- Advanced gaming features like low latency and VRR
Cons:- High premium price for large size
- Potential learning curve with complex features
Best for: Home theater enthusiasts or large-room owners wanting an expansive, immersive OLED experience
Not ideal for: Smaller room occupants or budget shoppers, due to its size and cost
- Size:77 inches
- Resolution:4K
- Display:OLED
- HDR+:Yes
- Gaming Features:Low latency, VRR, HDR remastering
- AI Enhancement:AI-enhanced visuals and sound
- Smart Platform:Tizen
- Model Year:2026
Our verdict“Perfect for users seeking a large, immersive OLED screen with premium picture quality and gaming capabilities for spacious environments.”
How We Picked
We evaluated these OLED TVs based on image quality, processing power, feature set, build quality, and overall value. Performance factors like contrast ratio, color accuracy, and motion handling were prioritized, especially for gaming and cinematic use. Usability features such as smart platform responsiveness, remote quality, and included accessories also influenced rankings. Price was a key consideration, but so was the balance between cost and premium features. Products were compared directly on these criteria to identify models that offer the best combination of quality and affordability for Black Friday shoppers.| oled tv deals black friday | HDR |
|---|---|
| Samsung 65-Inch Class OLED S90 | Pro HDR+ |
| LG 65-Inch OLED AI 4K B6 Serie | Dolby Vision |
| LG OLED C1 Series 55” 4K Smart | Dolby Vision |
| LG 55-Inch OLED evo AI 4K C6 S | Dolby Vision, HDR10 |
| Samsung 77-Inch Class OLED S84 | OLED HDR |
| LG 65-Inch OLED evo AI 4K C5 S | Dolby Vision |
| LG 65-Inch Class OLED evo AI 4 | — |
| LG 65-Inch OLED evo G5 Series | Dolby Vision |
| Sony 48 Inch A90K BRAVIA XR 4K | — |
| Samsung 77-Inch Class S90H Ser | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
When choosing an OLED TV during Black Friday sales, it’s important to weigh several factors beyond just price. Understanding your viewing environment and priorities can help you avoid common pitfalls and make the most of your investment. Here are key considerations to guide your decision.Size and Room Fit
Choosing the right TV size depends heavily on your room size and viewing distance. Larger screens like 77 inches create a more cinematic experience but can overwhelm smaller spaces. Measure your space carefully, and consider sitting at a natural viewing distance—generally 1.5 to 2.5 times the screen diagonal—to ensure comfort and optimal picture immersion. Oversized TVs in small rooms can lead to fatigue, while too-small screens may underwhelm in large spaces.
Picture Quality and Processing
While OLED technology naturally provides better contrast and black levels, not all models process images equally well. Look for TVs with advanced processors—such as LG’s Alpha processors or Samsung’s AI processors—that enhance clarity, reduce noise, and improve motion handling. Pay attention to features like HDR support, Dolby Vision, and wide color gamuts, which significantly boost cinematic quality. Cheaper models may cut corners here, resulting in less vibrant images or motion blur in fast scenes.
Gaming and Refresh Rates
If gaming is a priority, consider models with higher refresh rates (120Hz or more) and low input lag. Some OLEDs, like the LG C6 series, come bundled with gaming-specific features such as VRR (Variable Refresh Rate) and HDMI 2.1 support, which reduce tearing and latency. Cheaper or smaller models might lack these features, making them less suitable for fast-paced gaming or sports viewing.
Smart Features and Ecosystem
Smart TV platforms vary significantly; some offer more intuitive interfaces and broader app support. Samsung’s Tizen and LG’s webOS are generally user-friendly, with extensive app libraries. Consider whether your preferred voice assistants—such as Alexa, Google Assistant, or Bixby—are supported. Built-in features like voice control, screen mirroring, and integrated streaming apps can save time and improve convenience, but they often come at a premium.
Price and Long-Term Value
Black Friday deals can offer substantial savings, but it’s essential to balance price with features. High-end models with Dolby Atmos, wider viewing angles, and faster refresh rates tend to retain value longer and perform better over time. Cheaper models might save money upfront but could lack durability or advanced features, leading to potential dissatisfaction. Think about your longer-term use and whether investing in a more capable model makes sense for your viewing habits.
Frequently Asked Questions
Are OLED TVs worth buying during Black Friday sales?
Yes, Black Friday is one of the best times to buy OLED TVs because many retailers offer significant discounts on premium models. This is especially advantageous if you’re seeking high contrast, deep blacks, and vibrant colors that OLED technology provides. However, it’s important to compare deals carefully and ensure that the model’s features align with your needs, as some discounts might be on older or less-equipped versions.
Should I prioritize size or features when choosing an OLED TV on sale?
Deciding between size and features depends on your room size and viewing habits. Larger screens deliver a more immersive experience but require more space and a bigger budget. Conversely, if your room is small, a smaller model with key features like HDR and good processing might be more practical. Balancing both aspects ensures you get a TV that fits your space and meets your expectations for picture quality and usability.
What should I look for in an OLED TV for gaming?
For gaming, focus on models with high refresh rates (120Hz or higher), low input lag, and HDMI 2.1 support. Features like VRR (Variable Refresh Rate) and G-Sync or FreeSync compatibility can greatly enhance gameplay smoothness. Some models also offer gaming modes that reduce latency further. Keep in mind that not all OLEDs include these features, so check specifications carefully to match your gaming setup.
Are cheaper OLED models still a good choice during Black Friday?
Cheaper OLED models can be a good deal if they include essential features like good HDR support, a decent smart platform, and fast response times. However, they may lack advanced processing, high refresh rates, or wider viewing angles found in premium models. Consider whether the savings outweigh the potential compromises in picture quality or durability, especially if you’re a cinephile or gamer.
How do I know if an OLED TV is future-proof?
Look for models with the latest HDMI standards (like HDMI 2.1), high refresh rates, and support for upcoming HDR formats. Check whether the TV receives firmware updates and has features that support new streaming standards. Investing in a slightly more expensive, future-proof model can save money long-term, especially if you plan to keep the TV for several years or want to enjoy the latest content and gaming technologies.
Conclusion
For most buyers, the Samsung 65-Inch OLED S90F offers the best balance of premium features and performance, making it ideal for those who want the top-tier experience. Budget-conscious shoppers will find the LG OLED C1 Series 55” to be a smart choice, providing excellent quality without breaking the bank. If size is your priority, the Samsung 77-Inch S84F is perfect for a cinematic setup, though at a higher price. Beginners or casual viewers can opt for more affordable models with basic smart features, while enthusiasts seeking the latest gaming tech should focus on models with HDMI 2.1 and high refresh rates. Ultimately, your choice should align with your space, usage, and budget—Black Friday deals make it easier to find a model that fits all three.
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